Starting with your online business – You have to practically start from scratch, and use cost-effective methods in order to boost the performance of your site. This is very tricky as it is becoming more difficult to find free marketing tools that can help you give your website a good head start from the rest of the pack. If you are just a newbie in online business, you have to learn all the tools that you can employ to help you with your new business. Article marketing is one of the effective and inexpensive marketing tools that you can use for your Internet marketing efforts.
Article marketing is an inexpensive traffic building marketing tool that has been used by many online marketers. Some of them are even ranking high in their respective niche and field primarily due to article marketing. Writing unique and content-rich articles on topics related to your online business will allow potential customers to learn more about your website and products. Consequently, the links that you will be including in your article will give the customers access to your site and to your products.
You have to understand that article marketing is not only about producing articles just for the sake of meeting your daily quota of article submissions. Any person can write articles. However, not all have the skill to in delivering quality content. You have to keep in mind that quality and informative articles draw online consumers to several article directories. It is very important for you to be perceived as an expert in your chosen niche and field of expertise. You can do this by providing quality articles that is a cut above the rest. Consequently, the people you have pulled in to read your articles will eventually check the links and eventually buy your products. A good result can mean strong endorsement of a satisfied client to other people. On the other hand, if you keep on providing useless and rehashed articles, online consumers would likely ignore your article.
When writing articles, you also have to understand the importance of using keywords. Use keywords that are likely to be used by consumers in their online searches. The keywords that you use will play an integral role into drawing prospective clients to your article and then to your website and products.
Seasoned online buyers spend a considerable amount of time in their research and study before making a purchase. This is where you can use article marketing to your own advantage. Through your articles, you can provide a perfect buying guide for your target market and passively advertise your website and products. You will know that your article marketing is effective if and when you are able to sway people to buying your product through the articles that you write.
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It is clear that having a website is absolutely essential in today’s technological world. Businesses are having to adapt to the fact that the Internet is making it mandatory, that every business have a website in order to stay current with technology and society. It is so essential that you have a web presence, even if you have a brick-and-mortar store.
Having a website is one thing, but knowing what a website is about, is completely different. What do you do with this online thing and what else is there to do to make sure that your business has a presence on the web? Now let’s look at a few strategies for effectively building your online presence through the use of your new website.
A website is important, but what also has to be said, is that you need more than just a single page that has your business name and your business address and phone number on it. You need to have this website present many other details about the business and the products that you market. Every site should have at least three pages on it. When it comes to the business owner, and the employees, you need to have a special page that tells people what they do for the business.
You should choose another page that will tell you what the business does and how the operation of the business actually occurs. You need a page that displays your business contact information (address, phone number, hours of operation) and a contact form that people can use to contact you through the website.
Open up a LinkedIn profile for yourself. You don’t actually have to set up the profile for your business but as the business owner, need to make absolutely sure that you have an engaging profile on this most popular business network. Interacting with other business owners is one option for making use of it. You can also make use of the forums on the system to show off your expertise.
You must have a Twitter account as well. People have a lot of experience with social websites today. In the initial stages, Twitter might seem a little overwhelming and more than likely, you feel like an outsider, looking at this stuff from an external view. Even if you don’t know what you’re doing right away, it’s still something you need to do.
Set up an account and tweet about your business at least once a day. Starting out, you need to only post once an hour at the very most. Using Twitter for your business is something that you should do. There is a lot of info to help you on specific techniques. All you have to do is read and apply the information that you find, whilst realizing that you have to do a lot when building a secure and trustworthy presence online.
There is quite a bit more than just building a single web page and than sitting back and waiting. Even though it is okay to start there, it shouldn’t be the only thing you end up doing. In this day and age, the Internet is so fundamental in our lives that if we don’t display our business online, then we are actually doing more harm than good for profit margins.
With rapid technological advancements, it is almost unheard of for businesses and other organizations to be absent on the internet. People and companies alike are increasingly turning to online sources for research and to make product inquiries. To get a share of this traffic, it is important to have a proper website with an effective website design that is attractive to your targeted audience.
There are millions of websites online and your site will need an imposing presence to fare well in the wake of such stiff competition. Add this to the fact that rival companies have also pitched their tent online and are fighting for your same audience, it means that your work is properly cut out for you!
While there are many ways of achieving a commanding presence on the internet, having an effective web design is probably the most basic of these.
Ideal qualities of an effective website
Friendly to the end users
A proper website is designed with the end user in mind. This means a simplified interface that is not difficult to understand. Moreover, you do not want visitors to skip your site in search of competitors’ platforms because they cannot find what they are looking for.
Thus, you will find it rewarding to have menu items at a prominent part of your first page so that users do not have to struggle in looking for information. Be careful, though, not to have too many menu items that a user gets confused.
Offers an interactive and exciting interface
Obviously, not many people will want to stay a minute longer in a platform that is boring. Depending on your goals or the products being advertised, you can add pictures and short videos to captivate those who come to look for information. Plain text can be somewhat boring and may not push your agenda very far.
Interactivity also implies accepting feedback from visitors and offering them contacts to get in touch with you. You can also consider having a “Help” page where questions that may arise from users are pre-answered.
Does not have prohibitive loading times
There is nothing as frustrating as a website that takes forever to load! Users are presented with many options online and if yours takes a long time to show, they might simply move on to the next alternative. While this does not necessarily mean that you should give insufficient content, it calls for a careful balance between the two.
Accessible by different browsers
Obviously, the people that get attracted to your platform for one reason or the other will be using different browsers. While there are browsers considered to be common and popular, the safest bet is to be compatible with as many browsers as is possible. Moreover, you want your platform to be accessible even to those on the go. This means creating pages that can be adapted for phone-viewing.
With this consistency, you are bound to draw too many kinds of users and even retain them!
While the web design might look appealing from your end, the end users might not enjoy good viewership of the same. Such a problem might be caused by an incompatibility in resolutions.
Screen resolutions continue to be enhanced in newer computer and device models. Therefore, it is crucial to be sure that the website will not appear pixilated when displayed on certain screen resolutions.
Offers functionality to the precise course it is serving
What will make your company or organization stand out is how well it depicts the core elements you are exposing to your audience. Borrowing an appealing website design will not be effective if it does not give enough space for you to feature your products or other mandates (like in the case of non-profit organizations).
For instance, if there are forms to be filled or subscriptions to be made, the processes to attain the same ought to so be seamless that the visitor does not feel burdened.
Search Engine Optimizable
While Search Engine Optimization (SEO) is usually achieved after the website has been created and involves a mix of marketing strategies, it is important to bear its importance in mind during web creation.
Think of all the features that a website ought to have if it is to be search engine optimized easily. Making room for videos and pictures will come in handy at the time when the website is being promoted to make it appear at the top of search engine results.
Consistency in the layout
This simply means that different pages of the website ought to have a uniform layout. This consistency is important in ensuring that users are not confused.
Are you willing to invest in a more long-term and reliable organic traffic source for your website? Then let’s look at a search engine that can assist you in increasing your traffic.
Interview an Influencer or Get Interviewed by a High-traffic Website
Have you heard of Tim Ferriss, the author of the Four-Hour Work Week?
His podcast is nowadays a staple content type that he provides to his viewers. Tim’s show has world-class performers who share their insights on a variety of topics, and he is well-liked on social media. Do Tim’s fans enjoy the show? So far, the show has received over 50 million downloads. On most days, it’s the most popular business podcast on iTunes.
Interviews, whether on video or audio, are inherently conversational, lively, and engaging. The great aspect is that it’s a win-win situation for both sides. The interviewer is exposed to a new audience, while the interviewee is able to provide his website visitors with new fascinating and authoritative information. You can ask an industry influencer to share your interview with their followers on social media if you interview them. Consider the organic traffic you’ll get from their social media followers, which number in the hundreds of thousands. Consider the level of interest generated by a prior Derek Sivers interview on the Tim Ferriss Show. Derek shared the show’s URL with his 283K followers on Twitter. It won’t hurt if you establish a relationship with the influencer as a result of the interview.
Similarly, being interviewed by a high-ranking website can result in a significant increase in search engine traffic. Harsh Agrawal’s blog, Shoutmeloud, received 35,000+ views in a single day after he was profiled by YourStory. That was the blog’s most popular search engine traffic source (with 600,000+ monthly visitors). Because interviews provide consolidated value, they can be used as a long-term lead generating source for your company. Consider how many bloggers you’ve learned about through interviews on YouTube and other high-authority websites.
You may also conduct a Reddit AMA if you have a very compelling storey to tell. Mateen’s AMA got about generating $85,000 in profit by selling TeeSpring shirts/hoodies received 2000 page views. He also boosted the number of visitors to his website on a daily basis.
By registering as a source with HARO, you can also answer queries from journalists. On HARO, Christopher from Snappa came across this question from Inc Magazine about the future of content marketing. He swiftly responded with a thorough response. He was mentioned in Inc a few weeks later as a result of this. HARO is an excellent strategy to have your brand mentioned on authoritative news sites such as Entrepreneur and Inc. Those backlinks will enhance your search engine traffic and increase your marketing strategy by improving your reputation in Google’s eyes. Contact an SEO agency to find out how you can do this and how they can manage it for you while you work on the bottom line of your business.